How to create your startup Positioning Statement with Ark

A strong positioning statement is the foundation of an effective Pitch Deck, One-Pager, and overall messaging. Ark is designed to guide you through crafting a clear and compelling positioning statement. Let’s explore it together!

In the Ark platform homepage, click on Fundraising Materials, and then on the sub-folder Positioning Statement

Then, create a new project by clicking the plus button. If you already have one, simply select it. Each project has its own dedicated context — meaning the AI will only reference information discussed within that specific project, avoiding any “context pollution.” For example, you can explore different strategies without overlap.

After creating a project, you can start by sending a message in the chat. Your dedicated AI Agent will answer your questions and guide you through a focused discussion on your positioning statement.

You can chat with agents in each folder using three different options:

1. Consult Partner – This is the default option. It’s a free discussion with the AI Partner dedicated to the folder you’re in. You can also ask the AI to generate documents for you.

2. Analyze Document – This option allows you to upload documents you’ve created or received from stakeholders (for example, an investor) and get an analysis, such as a list of insights or a risk assessment to the received document.

3. Teach Ark – This option lets you teach Ark new information about your company. Everything Ark knows about you is managed in the Company Profile. By selecting Teach Ark, you can upload documents or share information in the chat that you’d like Ark to learn

To kick off the process, we recommend using the following template as your first message in the chat:

Hi, please create two versions of my company positioning statement. On the first one focus on {{focus A}} and on the second one on {{focus B}}